The Row Bags: A Comprehensive Guide to the Line
In the case of the majority of luxury handbags, the house is announced before the eye has finished its work. The Row declines to do that, and that one decision governs nearly everything that follows in how the bags are designed, priced and resold. The brand was set up in 2006 by Mary-Kate and Ashley Olsen and named after Savile Row in London, the street where tailoring learned to prize restraint. The head office sits in New York City, with a design studio in Tribeca since 2012, a Paris office opened in 2011 and a London office added in 2019. Boutiques under the brand’s own name trade in Los Angeles, New York, London, Paris and Amagansett, and everything else is routed through the brand’s own webstore and a short list of stockists. This row bags overview walks through the families that really count, the specifications that separate them, and what each is priced at. Every figure below is a market price observed in 2026 rather than an official price list, because the brand publishes no such list.
Spotting a The Row Bag Without a Logo
With no exterior logo plaque and no monogram on any style, identification rests on silhouette, proportion and construction. Low on the side of the bag sits a small, discreet exterior stamp designed to blend into the leather rather than interrupt it, with a second stamp inside. Fittings are palladium-plated with a matte or brushed finish, so the metal absorbs light rather than reflected across a room. Linings are treated as materials in their own right, with nappa, lambskin, calfskin and cotton herringbone used where most houses would print a logo jacquard. The same thinking behind the label’s tailoring, in which a garment is judged by its line rather than its label, reaches the bags intact. The brand’s own product pages list Made in Italy for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go.
rowbag.com/top-handle />- Nothing branded outside: no plaque, no monogram, no logo-stamped hardware
- Matte or brushed palladium-plated metalwork in place of high-polish gold tone
- Linings in nappa, lambskin, calfskin or cotton herringbone
- A small stamp low on the exterior side, plus a crisp one on the interior
The Margaux Family, and Why It Is Hard to Buy
The Margaux is the bag most people picture first, and it is currently the most confusing corner of the collection to shop. The Soft Margaux 10 comes in at $3,650, built in 100 percent calfskin with a matte grained finish and a cotton herringbone lining, and measures 10 x 7 x 7.5 inches on a 5-inch handle drop. Closure is an interior toggle, the side gussets are belted, protective metal feet sit underneath, and a removable shoulder strap comes with it. The Soft Margaux 12 repeats that construction at $4,350, measures 12 x 9 x 7.5 inches, and adds a zip pocket. The Margaux Shoulder 12 is a different proposition at $4,900, with a lambskin lining, elongated tubular handles, the signature adjustable buckles and narrowed gusseted side panels across 14.75 x 9 x 5 inches. A Margaux 17 exists in leather and canvas at Selfridges, and a Soft Margaux 15 circulates too, though no reliable retail price attaches to either. The original was pulled from third-party retailers during 2025 and the brand’s own site now shows the Soft and Shoulder versions instead; its discontinuation has been widely reported but never officially confirmed by the brand.
Totes, Top Handles and Shoulder Bags
The Park family is the volume engine of the line and the most common first purchase. For the N/S Park Tote, Small is $1,550 to $1,620, Medium $1,650 to $1,950 and Large $1,990 to $3,250; what moves the number inside a size is material and finish, not capacity. The Park Tote covers Small and Medium at $1,450 to $1,620, the Park Tote Three sits between $1,750 and $2,400, and the XL Park Tote is $2,490. Higher up, a The Row tote bag climbs steeply, with Marlo 14 at $5,300, the Alger Tote at $4,900 and the Marco Bag at $6,900. Among the top handles, suede bites hardest: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000, $5,800 and $4,300 in leather, suede and a canvas blend. Around them, Ida is $3,990, Elise and Agnes 12 both $4,400, the Iowa Duffle $5,180, and Idaho holds down the value end at $1,420. Shoulder styles spread just as widely, from Lori at $1,350 and the 90’s Shoulder at $1,450 up through Alix at $1,900, Parker at $2,900 and Jean Shoulder at $3,900.
Small Bags, Clutches and the Entry Tier
Cheaper row handbags are not stripped-down versions of the expensive ones; instead, they are smaller problems solved with the same care. The collection’s understated cult piece is the 90’s Bag at $1,090, and alongside it the Half Moon is observed at $1,390, with a leather variant seen at $1,690 at one stockist. Because sources conflict on the Half Moon’s dimensions, go by the official 8 x 13.5 x 2.5 inches and expect other listings to differ slightly. The Bourse Clutch at $1,590 shows how much construction goes into the cheaper end, with a calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches and Made in Italy on the label. The Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390 all fall beneath it. Overhead come the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.
Price Bands at a Glance
Three bands describe the collection well enough to shop by, and they hold across every category. Roughly $590 to $1,500 marks the entry band, the point where most buyers meet the brand. Roughly $1,550 to $3,500 is the middle band, home to the Park totes, most shoulder bags and the better clutches. The top band, roughly $3,600 to $6,900, is where the Margaux family, the India and Agnes top handles and the Marlo totes live. A single rule runs through all three, since suede consistently carries a premium over calfskin on the same silhouette. A second rule is simpler still: the number in a bag’s name is its width in inches.
| Bracket | 2026 observed range | Bags in this band |
|---|---|---|
| Entry | $590–$1,500 | 90’s Bag $1,090, Half Moon $1,390, Double Travel Wallet $590 |
| Mid range | $1,550 up to $3,500 | Parker $2,900, N/S Park Tote Small $1,550, Bourse Clutch $1,590 |
| Top tier | $3,600 to $6,900 | Soft Margaux 12 $4,350, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
Discontinued Models You Will Now Only Meet on Resale
You read the secondary market differently once you can identify the bags no longer sold new, and a large part of the label’s reputation rests on them. The Bindle is the best known: a suede shape with raw-cut trims, a knotted detail and an open top, reported to have retailed around $1,190, and after it the Bindle Three with its padded handle and removable inner pouch, observed near $1,700. A structured calfskin flap bag with a metal lock closure and a two-compartment interior, the Sofia is observed on resale between roughly $2,200 and $5,668. Polished saddle leather, a top zip, a hidden shoulder strap and decorative stitching make up the Devon, a compact structured top handle. The Camden pairs grained or saddle leather with twin handles, a detachable strap, a magnetic closure and both patch and zip pockets at approximately 9 x 12.5 x 5.25 inches. Expect to meet the Ascot hobo, the Wander knot crossbody and the nylon Sling 15, none of which have reliably documented retail figures.
Resale, Authentication and Care
Resale performance is notably strong here, though treat it as observed market behaviour, not investment advice. In the Rebag CLAIR 2025 report The Row recorded 97 percent brand-level value retention, crossing into the report’s unicorn tier of 85 percent and above for the first time and trailing only Telfar, Hermes and Goyard. Individual models did better still: the N/S Park Tote at 146 percent as the strongest performer, the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent. Not everything appreciates, though, and canvas, nylon, sisal and seasonal-colour pieces routinely discount, with the strength concentrated in black and neutral calfskin in the signature shapes. If you are hunting The Row for sale second hand, note that the brand operates no public authenticity coding, so judgement rests on stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. Care follows the material rather than any brand-issued protocol: a soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, and spot-cleaning alone for raffia and canvas.
