Category: SEO

  From the looks of it seems like Facebook is secretly working on ‘Professional Services’ Feature for local businesses. Could it be that Facebook is trying to compete with Google Local or Yelp? Last week I discovered the “Professional Services” Feature while optimizing my Facebook business Page.  The feature is a location based search, It […]

  Warning!!! No onsite kiosks allowed Having a laptop, desktop or mobile device for customers to leave reviews on at your workplace (a kiosk) sounds like a great idea, but both Yelp and Google have come out and said it isn’t allowed. Incoming IP addresses of reviewers are tracked and reviews websites will filter them […]

Duplicate Content Analysis Systems enabling Google to flag duplicate reviews. Local Guides may not publish more than one identical review or risk getting both reviews being flagged as spam. Please don’t post the same content multiple times Violations of this review content policy may result in the local guide losing points. Maybe more?

Since the new Google+ Local updates a lot of Local Guides have been complaining about losing points. I went through all my reviews and found out that you could lose point for any one of the following reasons. Reviews Marked as Spam – Flagged reviews are set as private and not counted in the local […]

The simple answer is no – search engine submission isn’€™t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides […]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’€™s look at an example: Suppose you operate a travel site and you want to optimize a given […]