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The Vertical Drama Bet of a Kyiv Studio

Television was not how Holywater started out. Bogdan Nesvit and Anatolii Kasianov established the business in 2020 in Kyiv, Ukraine, and its range of products to this day looks more like a mobile entertainment laboratory than a streaming service. My Drama sits in a portfolio with My Passion for books, My Muse for AI and FreeBits. This breadth https://www.reelshorts.org/ is telling, since video is one of several consumer products for Holywater, not its entire identity. The vertical drama, a format that began in China as duanju and is framed 9:16 for an upright phone, became its eventual wager. The category’s largest players were backed by Chinese and Singaporean groups, so moving into this market was a daring move for a small Ukrainian firm.

Spring 2024: The My Drama App Hits the Stores

Spring 2024 brought the debut of the My Drama app, though the exact date depends on which source you believe. Google Play shows March 13, 2024, the App Store shows May 9, 2024, and TechCrunch dated the launch in April. The difference between those store dates indicates that Android came first and the iPhone version arrived about two months later. The opening slate was heavily built around the genre’s favorite tropes. Early titles such as The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss tell you most of what you need to know about the mood through their names alone. The partner it would soon be making them with, not the stories themselves, is what eventually set the company apart.

Fox, $22M in Fresh Funding and a Webby Award

My Drama ceased to be just a startup curiosity in October 2025. In a deal that came with a commitment to make more than 200 vertical titles over two years, Fox Entertainment acquired an equity stake in Holywater. Billionaire Blackmail, Bound by Obsession and My Heart’s Offside are some of the Fox-produced titles on the app. A $22M round led by Horizon Capital followed three months later, in January 2026, with Holywater raising the sum. The company also has a Webby Award for Best Streaming Service from 2025, a distinction it features on its App Store listing. Few rivals can claim what these milestones give My Drama, namely a major American studio serving as both shareholder and producer.

My Drama: The Fact File

The table below offers the condensed version of the story if you only have a minute. The ownership, legal, platform and pricing details that count most to a first-time viewer are gathered in one place. The prices are the ones listed in the US App Store as of September 2026. Country, platform and promotion all change them, so read them as a guide rather than a quote. The legal entity you deal with depends on where you live, which is relevant if you ever need to challenge a charge. The install count is taken from Google Play, where the app shows 5M+ downloads.

The My Drama Viewing Experience

The whole category is built on the same core experience, and My Drama follows it. In this genre, episodes usually run a minute or two before a cliffhanger pushes you toward the next one, and they are vertical, sized for an upright phone. With series often running anywhere from 20 to 100 episodes, a single story can quietly swallow an evening in short bites. Where this drama app really distinguishes itself is the range of screens it supports. Besides iPhone, iPad and Android, it is listed for Apple TV on tvOS 18 or later and for Vision Pro. ReelShort’s App Store listing, by comparison, shows no Apple TV version at all, which shows that this big-screen option is rarer than you might think. Admittedly, a 9:16 frame will never fill a widescreen TV, yet the option converts a solo phone habit into something a couple can watch together.

The growing Fox slate sits alongside Holywater’s own early productions in the library. Titles like Billionaire Blackmail and Bound by Obsession make it clear that the Fox releases stay close to the genre’s familiar formula. Scale is where the honest caveat comes in. On Google Play the app shows 5M+ installs, a fraction of the 100M+ that ReelShort, DramaBox and ShortMax each list. In 2026, that gap shows that My Drama is a well-funded challenger rather than the category leader.

Pricing: How Much My Drama Costs in 2026

Of the three ways Holywater sells access, the weekly pass is the key figure. “My Drama: Full Access” costs about $19.99 per week in the US App Store as of September 2026. That puts it in line with the weekly passes from ReelShort, ShortMax, DramaWave and GoodShort, each listed at about the same price in the same store. Coin bundles, which are used to unlock individual episodes, run from around $4.99 to $24.99. A separate Premium tier is listed at roughly $4.99 to $9.99, so lighter viewers have cheaper entry points than the full pass. As with its rivals’ plans, the weekly subscription auto-renews until you cancel the plan. The figure on your own device may differ, because prices change by country, platform and promotion. Run the numbers before signing up: with four renewals, a $19.99 weekly pass adds up to about $80 a month.

The Terms to Understand Before You Pay

The terms of use for My Drama include fine print that deserves more attention than most viewers give it. Every coin purchases are final, which means no easy refund if a series disappoints after you unlock it. A balance you ignore for a year can simply disappear, as coins are forfeited after 12 months of inactivity. For viewers in the EU and UK, there is a 14-day right of withdrawal, in line with the consumer rules in those markets. Except where the law requires otherwise, purchases made on the web are described as non-refundable. Crucially, the terms state plainly that deleting the app does not cancel your subscription. On an iPhone you cancel under Settings, then your name, then Subscriptions, while Android users use the Subscriptions menu in Google Play. For store purchases, refunds are handled by Apple or Google, not by Holywater.

Knowing exactly who sits on the other side of the contract is also useful. XOLY LIMITED, a Delaware company, covers US users, while everyone else contracts with Holy Water Limited in Nicosia, Cyprus. One more warning applies to My Drama as much as to any vertical drama app. Sites promising modded APKs, unlimited coins or free coin generators are unofficial, and they are not a safe way to watch anything. Canceling the pass, not looking for a hack, is the legitimate move if the price seems steep.

The Verdict: A Challenger With Hollywood

On install counts, My Drama is not the biggest vertical drama app, and it is not close. What it offers instead is an uncommon combination: a Kyiv founding story, a Fox equity partner signed up for more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. ReelShort, for one, does not list Apple TV support, which makes it the practical upside for My Drama viewers. The catch remains the same one that plagues every rival: a weekly pass of around $19.99 that quietly renews in the background. If you are after Fox-produced romance and the option to watch on a television, the My Drama app earns a place on your home screen. For viewers who simply want the largest claimed library, ShortMax and its 50,000+ dramas make the more obvious choice. Either way, set a reminder the day you subscribe, and cancel through your store account rather than trusting the delete button.