Pro Wash Auto Spa, LLC
01. The Challenge
Pro Wash Auto Spa, LLC is a car detaining business whose main focus is acquire new customers at their location in Columbia, Maryland. The owner stated overall objective from their website that also pertains to paid search is to have visitors to their website and lower the spending cost on their pay per click campaigns.
Pro Wash Auto Spa, LLC specified the goal of the entire campaign is to drive customers to their store front, for those desired actions at the lowest price point possible while building brand awareness among their target market.
02. Working Process & Solution
As with every client, SEO PR Rocket Consulting, LLC kicked off this campaign doing extensive research into the Car Detailing Industry and identified not only competitors and their positioning, but also their target market.
Through the course of this research as well as leveraging previous experience in the space, SEO Inc. developed a strategic plan of attack which focused on, but was not limited to:
- A heavily expanded keyword list
- Long-tail phrases
- Advanced matching
- Negative keywords
- Portfolio bidding techniques
- Day parting
- Campaign layout restructuring
- Refined messaging
The messaging aspect was especially critical as Pro Wash Auto Spa, LLC had not previously crafted the ads or landing pages to facilitate registrations by pre-qualifying traffic. In addition to the ad generation, SEO PR Rocket Consulting, LLC. worked closely to reconstruct the landing pages to be more sticky and conversion-driven.
03. Results & Performance
The client has been more than pleased with the results of the campaigns.
- In a few months alone, this client saw an immediate decrease of 40% in their pay per click cost
- CPC dropped from $12.00 to just $3.00
- New customers and traffic to the website more than tripled
- Conversion rate jumped from 5.30% to 45%
- 115 first Page Keywod Positions
- 82,000 views a month, 67,000 searches and 65,000 click through rate
- 420 Business Call in a Month
- 428 Driving Directions
- 28,638 People found business in a month via Google Maps.
- 335 Click from Google Ads
- 872 Asking for Driving direction to business