SEO is the acronym for Search Engine Optimization and by definition this means “the process of improving the volume and quality of traffic to a web site from search engines”.
Definitions aside, what this ultimately means is that good SEO services will help you increase the visitors to your website from search engines such as Google, Yahoo and MSN, amongst others. Not only does it involve increasing your visitors, but it involves improving the quality of the visitors.
Let’s look at an example – if you have a website where you showcase your bed and breakfast, it would not be effective to have people who are interested in large hotels (and all the facilities and services they offer) visiting your website, but rather people who are actually looking for bed and breakfasts. Moving one step further, if your bed and breakfast is located in Bowie, Md., you would want people who are looking for bed and breakfasts in Bowie, Md. visiting your website and not people interested in bed and breakfasts in Baltimore, for example. By attracting quality traffic, you increase your chances of doing successful business through your website.
The process whereby someone searches for Bowie, Md. bed and breakfast’ on a search engine, arrives at your website and makes a booking is known as a conversion, and it’s all about conversion at the end of the day and this is where SEO services will play a major role.