Grossman Burn Center

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Grossman Burn Centers are plastic surgery-based medical centers of excellence specializing in the comprehensive treatment of burns - from acute care and reconstruction, to rehabilitation and psychological counseling., wanted an online display strategy to increase site sales, utilizing their current customer base.

Achieved a Click Through Rate of 0.09% generating a number of new sales

Challenge

Avoid over-targeting existing visitors.

Solution

Grossman Burn Centers was looking for an agency to help optimize their newly designed website and to preserve their organic rankings . With the ultimate goal of ranking higher for not only hospital terms but burn related terms as well, they needed an agency who could assist with the transition to the new site, handle high volume traffic issues (due to national TV commercial) and also manage ongoing search engine optimization after the launch to grow their stature in the search engines. Specifically, the following initiatives were performed: 

Results

A comprehensive link building campaign was developed to increase the site’s popularity within the search engines. This included strategic outreach to show and fashion blogs, reputation management, review solicitation and badging campaigns. These badges successfully generated new inbound links with proper structure and anchor text keywords to Grossman Burn Centers, giving them more authority and better rankings in the search engines.

From the client

These guys has built such a strong relationship with our organization that we consider them an extension of our I.T. department. We know that service is just a phone call or e-mail away and that we will receive the same level of they always makes us feel like we're their #1 customer.

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