S J Adventist Health

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Adventist Health is a medical provider whose main focus is acquire new enrollment at the hospital. Adventist Health’s stated overall objective from their website that also pertains to paid search is to have visitors to their website and cost the spending cost on their pay per click campaigns.

Achieved a Click Through Rate of 0.08% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 40%
Return on Investment of 272%

Challenge

San Joaquin Adventist Health  is a medical provider. San Joaquin Adventist Health's stated overall objective from their website that also pertains to paid search to improve their online search in the Bakersfield areas among other competitive hospitals in the area. Specific to paid search, the goal of the entire campaign is to drive registrations for those desired actions at the lowest price point possible while building brand awareness among their target market. 

Solution

As with every client, SEO PR Rocket Consulting, LLC kicked off this campaign doing extensive research into the medical industry and identified not only competitors and their positioning, but also their target market.

Through the course of this research as well as leveraging previous experience in the space, SEO Inc. developed a strategic plan of attack which focused on, but was not limited to:

  • A heavily expanded keyword list
    • Long-tail phrases
    • Advanced matching
    • Negative keywords
  • Portfolio bidding techniques
  • Day parting
  • Campaign layout restructuring
  • Refined messaging

The messaging aspect was especially critical as San Joaquin Adventist Health  had not previously crafted the ads or landing pages to facilitate registrations by pre-qualifying traffic. In addition to the ad generation, SEO PR Rocket Consulting, LLC. worked closely to reconstruct the landing pages to be more sticky and conversion-driven. 

Results

The client has been more than pleased with the results of the campaigns. 

  • In the first month alone, this client saw an immediate decrease of 40% in their pay per click cost
  • CPC dropped from $12.00 to just $3.00 
  • Registrations and traffic to the website more than tripled
  • Conversion rate jumped from 5.30% to 10.45%

0.08% CTR

40% less CPA

272% ROI

From the client

These guys has built such a strong relationship with our organization that we consider them an extension of our I.T. department. We know that service is just a phone call or e-mail away and that we will receive the same level of they always makes us feel like we're their #1 customer.

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